Burberry Announces Acquisition of Rodeo Drive

© Burberry

Celebrate the freedom of imagination! Burberry Announcing the acquisition of the Rodeo Drive flagship store based on the Chief Creative Officer. Ricardo Tisci‘Presentation of’animal nature‘. Inspired by the idea of ​​shifting between the infinite possibilities of fantasy and reality, transformative arguments create a journey through space that is unique and unexpected in sound, texture and experience.

© Burberry

The façade features a kaleidoscope abstract print reminiscent of camouflage shapes in bubblegum pink, black and white, representing vivid curved prints featured in the womenswear and menswear collections. The formative terrain glistens through the window displays and creates illusions as the backdrop for the runway look.

© Burberry

The interior features a sculptural topography of mirrored speaker stacks that rise via internal staircases. The Penthouse has an intimate viewing room where presentation movies are played on floor-to-ceiling screens with surround sound audio that moves between music, wind and nature. This shows Riccardo Tisci’s vision for the collection.

© Burberry

The brand also created Instagram filters to bring their flagship store to life in a new way. From the Spring/Summer 2022 acquisition of Rodeo Drive, vivid patterns are emerging that refer to abstract camouflage prints that immerse customers.

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The acquisition of Burberry Rodeo Drive Spring/Summer 2022 runs from February 10 to March 7, 2022.

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