NYFW: AREA Introduction Collection 02

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fashion brand area On February 13th, Collection 02 was presented as a fashion film during New York Fashion Week. This season, the brand explores the rich world of showgirls in all its forms, from iconic figures like Zizi Jeanmarie and Josephine Baker to cultural events translated through the lens of haute couture by exploring craftsmanship and demonstrating craft, confidence and attitude. do. Brand shapes that give off a modern, abstract feel distort perceptions of classic gowns. It also creates off-duty glamor by expressing rich textures through jeans, hot pants, jackets, and more.

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We began to analyze different elements across history and culture and translate them into haute couture, from handicrafts and embroidery to architecture and volumes. This piece is an elaborate labor of love created between New York, Italy and India. First, we started exploring the idea of ​​feathers as one of showgirls’ most recognizable visual elements. The feathers on one side have soft, light and graceful movements, but on the other hand, the large feathers look like soft armor that wraps around the body. – in the area

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